03 / 21 — Brand & Direction
Bull City Pepper Company
Role
Co-Founder / Chief Creative Officer
Client
Bull City Pepper Co.
Year
2017-Present
In a category built on fillers and food-science tricks, two heat-freaks from Durham built the opposite: a pepper-first hot sauce that lets the pepper actually taste like something. It became the most-loved hot sauce in North Carolina, then started working on the rest of the world.
Video
Brand Journey Document
Download PDF ↓Gallery
