15 / 21 — Brand & Direction

CASE Construction

Role
Creative Director
Client
CASE Construction
Year
2017-2018

Copywriting and creative direction for CASE Construction Equipment's video campaigns — heavy machinery, held to a script.

CASE Construction

Gallery

How do you celebrate one of America's oldest manufacturers of heavy machinery? A brand heritage video reminding the industry at ConExpo 2017 what CASE has stood for since 1842.
How do you celebrate one of America's oldest manufacturers of heavy machinery? A brand heritage video reminding the industry at ConExpo 2017 what CASE has stood for since 1842.
How do you get butts in the seats for a speaker series at a bustling trade show? A weird video starring a guy who's late for a date with Uncle Sam.
How do you get butts in the seats for a speaker series at a bustling trade show? A weird video starring a guy who's late for a date with Uncle Sam.

Word of Mouth

“Clay has a mind unlike anyone I have worked with. It is a great combo of wit, charm, and a dash of spontaneity.”

— Bayly Shelley, Art Director at FAS Marketing