01 / 21 — Brand & Direction

DayBreak

Role
Creative Director
Client
DayBreak Skincare
Year
2024-Present

DayBreak set out to bottle hypochlorous acid — the same molecule your own white blood cells make — and turn it into a skincare essential. I led creative direction from molecule to market, including the tagline that stuck: "A Reset Button for Your Skin."

DayBreak

Gallery

Mighty Mist, powered by MightyHOCl. A Reset Button for Your Skin.
Mighty Mist, powered by MightyHOCl. A Reset Button for Your Skin.
Real results: before and after with Mighty Mist.
Real results: before and after with Mighty Mist.
How to use Mighty Mist.
How to use Mighty Mist.
Rated 4.9 out of 5 stars by customers.
Rated 4.9 out of 5 stars by customers.
The DayBreak Difference.
The DayBreak Difference.
Three clean ingredients: ionized water, sodium chloride, and Hypochlorous acid.
Three clean ingredients: ionized water, sodium chloride, and Hypochlorous acid.
The Mighty Oath.
The Mighty Oath.