07 / 21 — Brand & Direction

Glyder

Role
Creative Director / Brand Strategist
Client
Glyder
Year
2015-2018

Glyder Men's Care raised over $100K in crowdfunding on the strength of a brand that didn't apologize for men's grooming. I built the identity, packaging, and go-to-market strategy underneath that raise.

Glyder

Video

Gallery

I wrote, directed, and produced this first Glyder spot. I invented a time-traveling dapper man from the future to ignite the interest of present males. Cast: Matt Lusk, James Conklin. DP: Jeremy Kane. Sound: Chad Pickett. Score: Eric Kuhn.
I wrote, directed, and produced this first Glyder spot. I invented a time-traveling dapper man from the future to ignite the interest of present males. Cast: Matt Lusk, James Conklin. DP: Jeremy Kane. Sound: Chad Pickett. Score: Eric Kuhn.
Mobile view of Glyder's newest product for 2018.
Mobile view of Glyder's newest product for 2018.
Mobile view of Glyder's newest product for 2018.
Mobile view of Glyder's newest product for 2018.
Team-designed pre-launch page with email capture.
Team-designed pre-launch page with email capture.
MLS professional Soccer player for the Chicago Fire, Jonathan Campbell.
MLS professional Soccer player for the Chicago Fire, Jonathan Campbell.