12 / 21 — Brand & Direction

U.S. HealthWorks

Role
Creative Director
Client
U.S. HealthWorks
Year
2016-2017

U.S. HealthWorks runs hundreds of locations and needed its brand communications to feel less like a waiting room and more like care. I led the creative strategy behind that shift.

U.S. HealthWorks

Video

Gallery

U.S. HealthWorks is one of the leaders in the Occupational Medicine space. My task: create a unique brand voice inside six unique videos. I led a team of producers, 20 background actors, two DPs and one Steadicam operator in Burbank, California.
U.S. HealthWorks is one of the leaders in the Occupational Medicine space. My task: create a unique brand voice inside six unique videos. I led a team of producers, 20 background actors, two DPs and one Steadicam operator in Burbank, California.
This video was inspired by my love of heavy-handed foreshadowing in 60s TV and movies. Acting credit: David and Dayna Jackson.
This video was inspired by my love of heavy-handed foreshadowing in 60s TV and movies. Acting credit: David and Dayna Jackson.
Talking about STDs is NEVER easy, but the goal was to reassure viewers that U.S. HealthWorks understands how uncomfortable STD testing can be.
Talking about STDs is NEVER easy, but the goal was to reassure viewers that U.S. HealthWorks understands how uncomfortable STD testing can be.
Extended cut with a happier ending.
Extended cut with a happier ending.
A walking tour of a U.S. HealthWorks facility designed to win over a corporate health insurance buyer. TLDR: it worked!
A walking tour of a U.S. HealthWorks facility designed to win over a corporate health insurance buyer. TLDR: it worked!

Word of Mouth

“Clay brought a level of strategic thinking and creative execution that transformed how we communicated our brand.”

— Matt McKee, President & CEO FAS Marketing