09 / 21 — Brand & Direction

Utter Nonsense

Role

Creative Director / Brand Strategist

Client

Utter Nonsense

Year

2015-2017

Utter Nonsense is the card game that makes grown adults do bad impressions on command — now sitting in every Target in the country. I built the identity, packaging, and retail strategy that got it there.

Gallery

I had the privilege to consult on this hit card game. I'm proud as hell that people all around the world are repeating some of the silly words I wrote. "Clay is one of the most uniquely hilarious talents I know." - Dave Mazurek, Co-Founder

PlayMonster LLC acquired Utter Nonsense!, now available in Family Edition and Naughty Edition. Originally launched on Kickstarter before hitting Target shelves.

Version one shipped to backers and early purchasers.

This is the current version of the game being sold at Target and online.

Home page for Utter Nonsense. They decided to lead with one of the cards I wrote for the game.

As of November 2015, the card game is available at ALL Target stores!

Co-Creators Tim Swindle and Dave Mazurek interviewed on WGN Radio.

Word of Mouth
“Clay has an uncanny ability to take a brand from zero to sixty. His creative instincts are sharp and his execution is even sharper.”
— Dave Mazurek, Co-Founder of Utter Nonsense